I’m a user experience designer who leads with decisions, not deliverables.

For twenty years I’ve designed the software that enterprise organizations actually depend on. Campaign platforms, AI workflows, design systems, and messaging tools built for hundreds of thousands of users. The work is rarely glamorous. The through line is always the same: find what’s broken in the mental model, reframe it, and make the right path feel inevitable.

I do my best work close to the problem, embedded with engineering, close to the real constraints, where research and craft aren’t separate phases. I’ve led teams across three countries, built design cultures from scratch, and shipped products that changed how customers thought about the tools they were stuck with. What I care about most is the decision nobody flagged as a design decision until someone made the wrong one.