IBM Project Monarch
Project Monarch asked a simple question: what if enterprise software could feel as intentional as the apps people loved using every day?
Inspired by the rise of social readers like Flipboard, the concept reimagined IBM Connections through a lens of proportion, clarity, and calm. It was a response to a new standard set by consumer design, where information was not only accessible but beautifully arranged and effortless to read. Monarch became an exploration in craft and restraint, testing whether structure, rhythm, and motion could give enterprise software that same sense of ease.